Suchergebnisse

"The "Belt and Road" initiative announced by Chinese President Xi Jinping in 2013 aims at reviving the ancient trade routes connecting China to Europe and Africa: the "21st Century Maritime Silk Road" and the inland "Silk Road Economic Belt". Both maritime and land routes of the New Silk Road meet Europe in the Baltics — a region accounting for some 150 million inhabitants representing 30% of the total EU population. The maritime route enters Europe through the Mediterranean Sea before reaching the largest European seaports of the North Sea and the Baltic Sea up to Saint Petersburg in Russia. The land route starting from West China crosses Central Asia, Russia and Belarus before reaching the shores of the Baltic Sea. This book focuses on the business and economic dimensions of China's initiative: Chinese government objective and policies, the strategies of Chinese and foreign firms along the Silk Road, trade and investment between China and Nordic-Baltic countries, the Eurasia Land Bridge corridors and logistics, the impact of the New Silk Road on the economies of Central Asia, new institutions financing the "Belt and Road", cross-cultural challenges and Sino-foreign joint ventures along the New Silk Road. The direct impact of China's initiative on economic sectors such as logistics services; the shipping, port management and maritime industry; construction and high-speed train; energy and engineering; and e-commerce, information technology and tourism will be assessed. Readers will be provided with an in-depth analysis of the opportunities and challenges for companies and regions along the New Silk Road as well as 17 short case studies focusing on China-led projects currently developed along the "Belt and Road" and 15 maps of the New Silk Road, the Baltic Sea Region and Central Asia to help in understanding China's vision and strategic moves."--Publisher's website

La guerre russe en Ukraine a mis fin, pour les entreprises européennes et pour une durée indéterminée, à la route traditionnelle du corridor Nord, qui transite depuis la Chine via la Russie et le Bélarus avant de rejoindre le territoire des États membres de l'Union européenne (UE). Une partie des échanges de marchandises qui circulent entre la Chine et l'Europe ont commencé à emprunter une route se situant plus au Sud, le corridor transcaspien, qui traverse la mer Caspienne et le Caucase du Sud. Le développement de cette route dépend tout autant de ses avantages économiques potentiels que du jeu des acteurs régionaux et des puissances voisines. Ce corridor est d'autant plus important pour l'Europe qu'il est, au-delà du transport de marchandises par fer et par mer, la voie permettant à l'Europe de diversifier ses approvisionnements en hydrocarbures. Ainsi, l'UE peut faire valoir ses intérêts géoéconomiques dans cet espace turco-caucasien.

1. Corporate strategies of Chinese multinationals / Jin Zhanming -- 2. China's go global policy / Li Zhaoxi -- 3. China's outward foreign direct investment / Li Zhaoxi -- 4. The internationalization process of Chinese multinationals / Kang Rongping -- 5. International marketing strategies of Chinese multinationals: the experience of Bird, Haier, and TCL / Hu Zuohao and Wang Gao -- 6. Technology-based competition and Chinese multinationals / Jean-Paul Larçon and Geneviève Barré -- 7. Innovation & knowledge transfer in Chinese multinationals / Li Donghong -- 8. Corporate culture and organization of Chinese multinationals / Wang Yihua -- 9. Chinese multinationals and global value chains Lenovo / François Duhamel -- 10. Alliances, joint-ventures and Chinese multinationals / Pierre Dussauge.

The "Belt and Road" initiative announced by Chinese President Xi Jinping in 2013 aims at reviving the ancient trade routes connecting China to Europe and Africa: the "21st Century Maritime Silk Road" and the inland "Silk Road Economic Belt". Both maritime and land routes of the New Silk Road meet Europe in the Baltics — a region accounting for some 150 million inhabitants representing 30% of the total EU population. The maritime route enters Europe through the Mediterranean Sea before reaching the largest European seaports of the North Sea and the Baltic Sea up to Saint Petersburg in Russia. The land route starting from West China crosses Central Asia, Russia and Belarus before reaching the shores of the Baltic Sea. This book focuses on the business and economic dimensions of China's initiative: Chinese government objective and policies, the strategies of Chinese and foreign firms along the Silk Road, trade and investment between China and Nordic-Baltic countries, the Eurasia Land Bridge corridors and logistics, the impact of the New Silk Road on the economies of Central Asia, new institutions financing the "Belt and Road", cross-cultural challenges and Sino-foreign joint ventures along the New Silk Road. The direct impact of China's initiative on economic sectors such as logistics services; the shipping, port management and maritime industry; construction and high-speed train; energy and engineering; and e-commerce, information technology and tourism will be assessed. Readers will be provided with an in-depth analysis of the opportunities and challenges for companies and regions along the New Silk Road as well as 17 short case studies focusing on China-led projects currently developed along the "Belt and Road" and 15 maps of the New Silk Road, the Baltic Sea Region and Central Asia to help in understanding China's vision and strategic moves.

The "Belt and Road" initiative announced by Chinese President Xi Jinping in 2013 aims at reviving the ancient trade routes connecting China to Europe and Africa: the "21st Century Maritime Silk Road" and the inland "Silk Road Economic Belt". Both maritime and land routes of the New Silk Road meet Europe in the Baltics — a region accounting for some 150 million inhabitants representing 30% of the total EU population. The maritime route enters Europe through the Mediterranean Sea before reaching the largest European seaports of the North Sea and the Baltic Sea up to Saint Petersburg in Russia. The land route starting from West China crosses Central Asia, Russia and Belarus before reaching the shores of the Baltic Sea. This book focuses on the business and economic dimensions of China's initiative: Chinese government objective and policies, the strategies of Chinese and foreign firms along the Silk Road, trade and investment between China and Nordic-Baltic countries, the Eurasia Land Bridge corridors and logistics, the impact of the New Silk Road on the economies of Central Asia, new institutions financing the "Belt and Road", cross-cultural challenges and Sino-foreign joint ventures along the New Silk Road. The direct impact of China's initiative on economic sectors such as logistics services; the shipping, port management and maritime industry; construction and high-speed train; energy and engineering; and e-commerce, information technology and tourism will be assessed. Readers will be provided with an in-depth analysis of the opportunities and challenges for companies and regions along the New Silk Road as well as 17 short case studies focusing on China-led projects currently developed along the "Belt and Road" and 15 maps of the New Silk Road, the Baltic Sea Region and Central Asia to help in understanding China's vision and strategic moves.